Nostalgia is a great way to generate interest, make someone smile, or play on fond memories, making the throwback Thursday hashtag incredibly useful for marketers and a fun option for people who want to embarrass their siblings with an old photo. #cuteĬats, dogs, babies, family gatherings: If it’s cute, there’s an audience for it on Instagram. Make sure you’re smiling: The #smile tag is also a regular in the trending lists.
Everybody loves posting selfies, and there’s evidence to suggest that Instagram pictures with faces are 32 percent more likely to attract comments. Speaking of faces, the #selfie tag is always trending. Don’t be afraid to post pictures of yourself, and become the recognizable face of your business. One of the aims of social media marketing is to make brands feel more human and approachable, and Instagram users are always looking for personalities. Options include #likeback, #like4like, and #l4l. Tags offering to like content in exchange for receiving likes are another good way to build an audience. Other variations of this tag include #followback, #followme, #follow4follow, and #follow. Most users on Instagram want to build an audience, and one way to achieve that is by offering to follow any account that follows them using the #followforfollow tag. As already mentioned, spreading positivity and enhancing that feel-good factor is a common aspect of Instagram usage, making tags associated with those concepts regulars on the trending lists. It’s common for the most frequently used tags to begin “insta.” This example is a tag for photographs that represent a mood or emotion. The account trawls the tag looking for great images to showcase for 855,000 followers. The #instagood tag originates from the account, and is supposed to indicate a particularly notable image. Using the #photooftheday tag on your single best effort each day puts you in with a chance of winning a slot. #photoofthedayĮvery day, the account picks one picture to add to its collection, which has over 269,000 followers. It may seem like a redundant tag, but if your Instagram posts automatically share across your Twitter and Facebook accounts, the #instagram tag is a good way to add some context. #instadailyĪudiences love content creators who post regularly, so many follow the people who use #instadaily to indicate daily uploads. Professionals and regulars like to have a way of indicating their status and making sure the right people see them, so they often use #igers, which is an abbreviation of “Instagramers.” The #instragramers tag is another popular option for the same reason. Instagram is all about positivity, spreading good vibes, and building connections with other people. So it’s not surprising that #love was the most popular hashtag of 2017. It’s safe to say love will always in the list of top trending tags. Using trending Instagram hashtags is an essential element in an Instagram-based content marketing strategy. Unfortunately, making sure your content is visible in such an active community has the potential to become a nightmare. With over 800 million monthly active users worldwide, Instagram is a marketer’s dream.
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