MUSE MAGAZINE ROBB REPORT FULL
Ahead of all that, I was one of a small group invited by the club to play La Réserve this spring-in fact, the six of us, including a trio of key figures involved in its development, were the first to play the course, full stop-a rare and glorious golfing honor. The audience is evolving in April 2018, Robb Report launched Muse by Robb Report targeting female readership and a special edition is planned to celebrate Golden Week in 2019.Heritage Le Telfair Golf & Wellness Resort Courtesy of Heritage Le Telfair Golf & Wellness Resortĭue to open in December, the course is slated to host the DP World Tour’s Mauritius Open that same month (assuming everything goes according to plan, that is). LC are also working to help explore new markets and to develop readership and email subscribers. We ensure that the production and print methods match and enhance the creative team’s ideas to get the best possible result.” “On every issue, we are resolutely focussed on achieving a quality visual impact and tactile feel. With such a prestigious audience, the production values for the magazine are understandably set high… In this considered way, we ensure the magazine reaches the right audience.” “We even secured access to the heli-pad at Royal Ascot so that visitors flying in could grab their copy on their way in. Logical Connections manage Controlled Circulation, Newsstand Distribution and Production for Robb Report in the UK, ensuring the magazine is available at high-end hotels, private clubs, travel locations, sporting venues and at key events. In many cases, the magazine is tailored to suit premium advertiser’s requirements – while making sure we achieve a fantastic, consistent experience for the reader.” It’s important to be reactive and to consider what the advertiser is trying to achieve.
“Increasingly, advertisers are looking for more than just an ad in a magazine – campaigns typically involve advertorials, digital elements and email sponsorship. Working closely with the Ad Sales team, LC are helping to build commercial propositions and to deliver specialist requirements (such as branded cover wraps) to appeal to advertisers. Jim McCarthy, Production Manager, Logical Connections We believe the magazine sets new standards in the luxury arena with its quality content and reach.” “LC are particularly proud to be working so closely with Robb Report with its prestigious history and discerning readership. Wind forward 40 years and the current owners, Rockbridge and Penske Media Corporation are continuing to press forward to establish the business as the premier luxury event, digital and print provider. The blend of advertising and editorial was broadcast to high-end, affluent consumers via advertisements in Architectural Digest. The publication matured into an advertorial, one of the first of its kind, catering to affluent clientele. White distributed his newsletter to members of the Rolls-Royce Owners Club as mimeographed loose-leaf pages, and he provided a suede three-ring binder to paying subscribers. The Robb Report, originally titled Twentieth Century Confederates, was founded in 1976 by Robert L “Rusty” White as a newsletter to sell his personal collection of Civil War memorabilia and Rolls-Royce automobiles. The Robb Report is a multi-national luxury-lifestyle magazine featuring products, including automobiles, aviation, boating, real estate and watches.
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